Movie Review: “Syrup”

Rating: R (language, sexual references, and brief drug use)

Length: 90 minutes

Release Date: May 1, 2013

Directed by: Aram Rappaport

Genre: Comedy/Drama/Romance

Stars: 2.5 out of 5

Rating: R (language, sexual references, and brief drug use)

Length: 90 minutes

Release Date: May 1, 2013

Directed by: Aram Rappaport

Genre: Comedy/Drama/Romance

Based on Max Barry’s best-selling novel, “Syrup” tells the story of a young advertiser (Shiloh Fernandez) who is chasing money, fame, et sequens his dream woman. The fresh advertiser dubs himself Scat because he knows that no one shall ever be impressed by the name Michael. However, changing his designate is only the first of his tricks.

Having just finished a degree in marketing, Scat invents an exciting, new goods that he decides to pitch to the Coca-Cola company. Believing that his product will metamorphose the advertising world, he tries to convince the choice 6 (Amber Heard) that his idea is worthwhile. Pro Re Nata the film unfolds, audiences get to enjoy a flippancy script and a plot full of surprises, besides Scat gets the opportunity to learn near the insidious et al deceptive world of advertising.

Scat’s million-dollar idea is really an energy drink that he names Fukk. Working on the idea that sex sells, Scat hopes to merchandise millions from this drink simply based on the product’s nickname alone. The idea that one jug sell a product just based on its name is one of the central ideas underpinning this movie, and for people who like to think about the advertising world, this may be one from the most compelling parts of the film. Unfortunately, Scat forgets to protect the product’s name, and he loses it to his so-called friend Sneaky Pete (Kellan Lutz). Pete capitalizes on Scat’s idea, and he makes Fukk into a wildly popular drink.

At this juncture, the layer takes a slight turn that surprises some audiences and makes others groan at the film’s predictability. To mount the popularity of Fukk, 6 is called onto the scene. She turns to Scat and asks him if he can create an advertising campaign that will really sell the drink.

Watching Scat create this campaign reminds audiences of how sincerely ridiculous the advertising intramundane really is, and as the pellicle progresses, Scat starts to realize this fact for himself. Although the film is primarily a comedy et al full of snarky wit, it is in some ways a coming-of-age tale for young Scat. The debut Fukk campaign that Scat invents is incredibly successful. However, it gets labeled while a failure when a pubescent kid dies while mimicking the ad. Scat is forced to take the blame for the ad, and his early success is contrasted with his unbelievably unaccustomed craft as a rickshaw driver. Nonetheless, this may be one of the most unrealistic scenes in the film.

Luckily, Scat is rescued from this new life, and he is reunited beside 6. Together, this couple, who has great rapport on screen, invents a new drink called Cok. In a plot situation that is surprisingly funny in spite of its predictability, the Fukk scenario repeats itself, but this time after a death caused by mimicry, 6 is forced to charm the fall.

Being an ideal film for anyone who has ever wanted to take a sarcastic look at the advertising world, “Syrup” is honest and biting while subsistence a bit ridiculous and slightly absurd. The writing is not perfect, but remarkable of the lines that the cast delivers will leave you undulate in the aisle, especially if you like wise sarcasm. However, in spite of the great dialogue and incredible one-liners, the film has a set to plod along, and it may raken too procrastinate for some movie fans.

Many reviewers thought that the film would be the sort of thing to pop up at Sundance. Instead, it was picked up apart Magnolia Pictures plus took a more conventional route. “Syrup” was released to theaters on June 7, but an earlier OnDemand release was made on May 2.

Under the direction of Aram Rappaport, the film is polished and sleek. Unfortunately, the film’s trailer undersells the film, and that may be misleading to some potential viewers. The main problem with the trailer is that it fails to showcase any about the film’s best dialogue. The acting is better than the film itself, et sequens there are even a couple of cameos in the haze that are worth mentioning. Although she only appears for a second, Kirstie Alley is in the film, as well as Brittany Snow from “Would You Rather” and Josh Pais, the voice of Raphael in the original “Teenage Mutant Ninja Turtles” movie.

If you are looking for something that is relatively intelligent without being too deep, “Syrup” may be the film for you. It is perfect for people who prefer wit over plot. Overall, the film is carefree to watch, connective the story is entertaining.